How to choose the best natural foundation

Our healthy and hydrating Water Foundation evens skin tone, reduces redness, and obscures imperfections with a light wash of roughly 5% opacity pigment. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, and infused with skin soothing calendula, aloe, and green tea.

A moisturizing natural foundation formula colored from fruit and vegetable pigments, for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins, and antioxidants deliver vital nutrients that your skin deserves, for a truly healthy glow. This natural tinted moisturizer contains elements found in natural sunblock, and offer about 40% on the coverage scale.

Silky powder made with rice starch, fruit pigment, and melted avocado butter. Most powder foundations can be drying, but the avocado butter in this natural foundation prevents skin drying and settling into fine lines and wrinkles. Contains anti-aging vitamins and antioxidants, skin purifying eucalyptus, soothing calendula, chamomile, and rose, and oil absorbing rice powder. Use alone or over our tinted moisturizer.

Hydrating, lightweight coverage from aloe and natural fruit pigments make for a perfectly wearable, natural tinted moisturizer. Skin nourishing ingredients like pomegranate and avocado seed oil provide antioxidants and moisture, while purely natural bamboo silica diffuses pores, smoothes fine lines, and creates a divinely soft-focused look.

Cream foundation glides on effortlessly, blends well, and gives medium to full coverage with a glow. Formula colored from fruit, vegetable, and seed pigments for antioxidant protection.

This foundation is aptly named “2nd Skin” because of its lightweight, barely-there feeling on skin. The formula contains olive squalane, which is similar to the skin’s own natural oils. This natural foundation’s formula helps to plump skin to diminish appearance of fine lines, and contains the skin-nourishing vitamins and antioxidants found in fruit and vegetable pigments.

Great for flakey or dry skin, our creamy and nourishing BB Cream will not accentuate fine lines or wrinkles. It helps to cover lines, scars, and provide SPF 15 coverage to protect skin from sun’s UVA and UVB rays. Gives you a glowing, flawless, and illuminated complexion.

This natural foundation formula is enriched with antioxidant packed super fruits, vitamins and other skin nourishing nutrients, and has a liquid to matte powder finish to make your skin velvet soft. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.

When formulating our various collections of natural foundations, we took into account that whatever is applied to skin will eventually be absorbed into our body. Since foundation is one of the cosmetics that most wear all day, we made sure to avoid use of harsh chemicals, synthetic preservatives, fragrances, talc, aluminum, and the many other unhealthy toxins found in common foundations. 100% PURE uses healthy, antioxidant rich pigments of Cocoa, Peaches, Goji Berries, and other nutrient dense plant or mineral pigments, instead of the commonly used FD&C/Lake colorants like Red Dye #40, Blue Dye #6, etc.; all of which can contain unhealthy heavy metals such as lead, arsenic, cadmium, mercury and more.

In addition to a safe and toxin-free foundation, you’ll get the added benefits of receiving skin friendly nutrients to improve your complexion: all found in the healthy butters, oils, vegetables, and fruit pigments in our formulas. You should never have to sacrifice high performance for health, and that’s why 100% PURE offers you both: healthy foundations with organic ingredients to give you beautiful, flawless looking skin. Now that’s what we call high performance foundation!